A Holistic, New-School Approach to PR Kristin Carpenter PR focuses on the outdoor, snowsports, boardsports, fitness, cycling, travel, business and lifestyle industries. We work with clients within these industries to build brand identity and disseminate that identity to all relevant media outlets. At KCPR, we know that it's all about relationships - those with the media and those with our clients. We're proud that we've established ourselves as important resources for the media and work each day to strengthen that reputation and our relationships. While we build our foundation by reaching out to media through press releases and press kits, we take pride in our creative approach. All of our outreach leads back to one thing - making the editor's job easier and more fun. We also pride ourselves in a unique approach - KCPR is not going to follow in the footsteps of other public relations firms. We're committed to a new brand of PR, one that we feel is more creative and far more effective than the way things have been done in the past. Your product placement will more than benefit from that. KCPR offers 25 years of collective outdoor, climbing, snowsports, fitness and bike industry experience. We range in age from 26 to 33 and we're driven to bust out the best job possible for our clients. We're also proud that we can offer trend, creative and general insight on public relations platforms - idea exchange and cultivation is just as important as the successful execution of ideas at KCPR.